Pop-Tarts
The Challenge
Act like Spotify’s Digital Sales Manager trying to pursue Pop-Tarts to buy advertising on the platform by proposing a creative media idea.
The Insight
The brand’s target audience indulges in the simple act of winning.
The Creative
The media idea I am proposing is a seamless audio ad experience that captivates the audience’s hunger for online “bite-sized” achievements before chasing life goals offline. I composed and recorded an upbeat brand jingle that rhymes the word “tart” with “dart”, “card” “chart”, “heart” encapsulating the act of winning in a catchy and memorable way.