Pop-Tarts
The Challenge
Act like Spotify’s Digital Sales Manager trying to pursue Pop-Tarts to buy advertising on the platform by proposing a creative media idea.
The Insight
The brand’s target audience indulges in the simple act of winning.
as likely as the average US population to thrive as the center of attention.
as likely as the average US population to identify as gaming enthusiasts.% more likely than the average US population to spend 2-5 hours gaming.
% consume gaming videos.The Creative
The media idea I am proposing is a seamless audio ad experience that captivates the audience’s hunger for online “bite-sized” achievements before chasing life goals offline. I composed and recorded an upbeat brand jingle that rhymes the word “tart” with “dart”, “card” “chart”, “heart” encapsulating the act of winning in a catchy and memorable way.