Glady’s Haitian Kitchen
The Challenge
Help a new food truck start-up find its place in the market, shape its media presence and establish its creative identity.
The Start-up’s Profile
With a mission to unite people through shared experiences, the food truck will be bringing flavorful, homemade Haitian dishes to Syracuse community.
The Market Insight
A new area has been carved for communal eating/dining moments: festivals, events, pop-ups, entertainment environments. So, the mobility of a food truck is an inherent structural advantage.
The Media Insight
Social media can turn appetite into purchase through visuals.
The Creatives
A Poster & Introductory Social Media Video
By announcing the event the truck is headed to next, the poster turns event rotation into an open invitation for discovery and trial.