Components

1) Digital Experience

2) Billboards + OOH

Digital Experience

Accessed via Snapchat, WWE’s fans most used social media (GWI, 2026)

Billboards + OOH

Placed alongside the AR sets in WWE’s top performing markets

WWE

The Challenge

Make WWE feel culturally relevant for 16-24-year-olds again.

Campaign Description

“Titans” is a partnership with Snapchat AR Lens Studio, that transforms WWE superstars into towering, geo-targeted AR "Titans" above iconic landmarks around the globe. Fans on-site experience the giants through a dedicated Snapchat Lens, while audiences worldwide follow the action via Snap Map. Example Location: Manhattan

Geo-targeted: fixed in place, scaled (1)

Billboard’s Design

Open Snapchat and apply the WWE lens

Pick your rivalry

…causing the AR Titan to glow brighter or dimmer (“Power Down”)

Two gamified “Power” options

Users can either “Power Up” their favorite hero or “Power Down”…

OOH hero footprint installation

Geo-targeted: fixed in place, scaled (2)

Billboard in action

Enjoying the journey? Keep exploring!

Users outside the geo-targeted locations can access the competition through Snapmap