WWE

(1) The Challenge: make WWE feel culturally relevant for 16-24-year-olds again.

(2) The Insight: As they realize real life is a solo competition, 16-24-year-olds adults seek communities online to share their increasing competitive spirit.

(3) The Creative: A partnership with Snapchat Lens Studio that transforms WWE superstars into towering, geo-targeted AR "Titans" (a nod to Greek mythology) above iconic landmarks. Fans on-site experience the giants through a dedicated Snapchat Lens, while audiences worldwide follow the action and vote via Snap Map.

Geo-targeted: fixed in place, scale + perspective shifting realistically like real-life structures

Open Snapchat Choose rivalry Live the experience

Power Up or Power Down their Titan, causing it to glow brighter or dimmer.

Users outside the geo-targeted locations can access the competition through Snapmap