WWE
The Challenge
Make WWE feel culturally relevant for 16-24-year-olds again.
Campaign Description
“Titans” is a partnership with Snapchat AR Lens Studio, that transforms WWE superstars into towering, geo-targeted AR "Titans" above iconic landmarks around the globe. Fans on-site experience the giants through a dedicated Snapchat Lens, while audiences worldwide follow the action via Snap Map. Example Location: Manhattan
Digital Experience
Accessed via Snapchat, WWE’s fans most used social media (GWI, 2026)
Open Snapchat and apply the WWE lens
Pick your rivalry
Above the applied lens, there are 2 gamified “Power” options
Users can either “Power Up” their favorite hero or “Power Down”…
…causing the AR Titan to glow brighter or dimmer (“Power Down”)
Geo-targeted: fixed in place, scaled (1)
Geo-targeted: fixed in place, scaled (2)
Users outside the geo-targeted locations can access the competition through Snapmap
Billboards + OOH
Placed alongside the AR sets in WWE’s top performing markets/locations.
Billboard’s Design
Billboard in action
OOH hero footprint installation
Enjoying the journey? Keep exploring!