WWE
The Challenge
Make WWE feel culturally relevant for 16-24-year-olds again.
The Insight
As they realize real life is a solo competition, 16-24-year-olds adults seek communities online to share their increasing competitive spirit.
The Creative
A partnership with Snapchat Lens Studio that transforms WWE superstars into towering, geo-targeted AR "Titans" (a nod to Greek mythology) above iconic landmarks. Fans on-site experience the giants through a dedicated Snapchat Lens, while audiences worldwide follow the action and vote via Snap Map.
Voila!
Open Snapchat
Pick your rivalry
Geo-targeted: fixed in place, scale + perspective shifting realistically like real-life structures
Power Up or Power Down their Titan, causing it to glow brighter or dimmer.
Users outside the geo-targeted locations can access the competition through Snapmap
