I believe it is because of my mother’s love for fairytales that I have always been fascinated by the power of stories - how the invitation to a different reality can impact our emotions, thoughts, and actions. From an early age, I instinctively started following the footsteps of creativity and storytelling - writing scripts, directing school plays, learning musical instruments, writing my own books, and song lyrics.

I hold a BSc in Psychology from the National and Kapodistrian University of Athens. Through my thesis on the psychoanalytic relationship between individuals and their mobile phones, I explored how unconscious drives shape our interaction with technology - insights that continue to shape the way I understand people and consumer behavior.

My academic background was further refined through executive education, including The Art of Music Production by Berklee College of Music and Strategic Communications in Society by the London School of Economics.

In February 2025, I released my first studio album on streaming platforms, a project that allowed me to experience storytelling beyond the page and navigate the world of media and content creation as the captain of the ship.

Discovering my true passion is creative marketing, I moved to New York to pursue an MS in Advertising at Syracuse University's Newhouse School of Public Communications. And I was right - it is my passion and will forever be! I’m feeling lucky to have discovered it at such young age. The rest of the history is being written in real time…